The high quality work of the 2021 Loeries finalists show that creative excellence is thriving during the pandemic. The finalists demonstrate continued strong creativity, innovation and fresh thinking according to the Loeries CEO Preetesh Sewraj.
‘The brand communications industry, across Africa and the Middle East, faced strong headwinds over the past year but the finalists are testament to the power of creativity to prevail against the strongest challenges,’ said Sewraj.
The Loeries, the highest accolade in the advertising and brand communication industry in Africa and the Middle East, promotes and supports creativity by helping brands, agencies and consumers appreciate the value of ideas and creative excellence.
The Loeries recognises work in the following main categories: Effective Creativity, Shared Value, Service Design, Integrated Campaign, Young Creatives, Digital Communication, Design, Live Communications, Media Innovation, Out of Home, Print Communications, Radio and Audio, Live Communication, PR and Media Communication and Media Innovation, Film and Student Awards.
Loeries Creative Week will be held in the City of Cape Town this year. The festival will be held from Wednesday, 20 October to Saturday, 23 October and will be a fusion of physical events and a cinematic experience at theatres around South Africa. The Loeries Creative Week offers a programme of Masterclasses from renowned authors and media personalities; The Loeries Cinematic Experience, which will be a celebration in theatres with a digitally mastered show; the Loeries out Loud! Comedy evening and the Loeries Awards Ceremony as well as networking throughout the event period.
Further event details and ticket information can be found at www.loeries.com. Modern Marketing is a proud media partner of The Loeries.