Dove Flights Emotive Film Campaign Series

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Dove Men+Care launched its new emotive film series titled, ‘Care For Every Position You Play,’ which provides an inside look into how the world’s best rugby players balance pursuing excellence on the pitch with parenthood at home.

The film series goes live ahead of a busy summer for rugby, with the brand celebrating and supporting eight international rugby unions around the globe, including the South African Rugby Union. Centred around the brand narrative ‘care for every position you play’, the South African film features star player Tendai ‘The Beast’ Mtawarira as he shares insights into how he balances the on-and-off the pitch juggling act that rugby and parenthood pose.

‘Pursuing a career in rugby has been a lifelong passion of mine and I’m beyond proud to represent South Africa on the pitch. Through my career, I’ve had to find a balance between the demands on the field with the other big role in my life – being a dad,’ said Mtawarira. ‘Every day, I wake up and try to be the best role model I can be for my kids and impart positive life lessons on them – whether that’s on the field or off. I know that caring for my family shows real strength and inspires me to be the best man I can be.’

Carlos Javier Gil, Global Vice President of Dove Men+Care, said, ‘We’re excited to be launching the ‘Care For Every Position You Play’ series. We as a brand are in a unique position to be able to highlight care by bringing to life our partnership with rugby unions around the world, featuring seven caring dads and family men who happen to be great top international rugby players.’

‘Rugby is such an integral part of South Africans’ lives and Dove Men+Care is proud to support the team and work with Mtawarira to bring to life our core belief that care makes a man stronger,’ said Keegan Alicks, Unilever Marketing Director, South Africa. ‘As a father myself, I know the importance of setting a good example for my kids and showing care. When men and dads show care it supports the next generation of men as they grow, and Dove Men+Care hopes to inspire all men to embrace their caring roles.’

Additional global markets in which the ‘Care for Every Position You Play’ series will also be airing include Ireland, England, Scotland, Italy and Argentina. All Dove Men+Care’s ‘Care For Every Position You Play’ films will be published on the Dove South Africa YouTube Page

UNILEVER
www.unilever.co.za