Following Dentsu Aegis Network’s acquisition, Global Mind will align its operation with the iProspect marketing agency, strengthening the agency’s pan-regional reach and global network of 4300 business performance specialists.
Julio Castellanos, CEO, Latin America, Dentsu Aegis Network (DAN) said, ’As a key growth driver for the Americas, it’s no coincidence we’ve made three acquisitions in Latin America this year alone. Global Mind’s size, capabilities and leadership team will be critical in scaling Argentina as an important regional hub, allowing us to expand our best-in-class services and markedly accelerate our growth across the region.’
Global Mind’s co-Founder and CEO Marcelo Montefiore will become CEO of iProspect Argentina, reporting to both Juan Pedro McCormack, CEO, DAN Argentina and Philippe Seignol, President of iProspect, Latin America.
‘Joining Dentsu Aegis Network and iProspect is a wonderful opportunity to scale and ultimately be able to offer more diversified services to our clients through a strong global network,’ said Montefiore. ‘At Global Mind, we are 200% focused on delivering true business results, which is a passion we share with Dentsu Aegis and what made us confident that we had found the right partner,’ added Andy Berman, Managing Director, Global Mind, Miami.
‘The pace and increasing complexity of the digital economy in Argentina and across Latin America highlighted the need for us to scale our capabilities in business performance marketing,’ said Seignol. ‘Global Mind is a fantastic addition to iProspect and together we will deliver data-driven and people-focused marketing strategies that grow businesses.’
