As a 51% black female-owned digital-first agency, the partners have reshaped BrandTruth//DGTL as Valiant, and the newly named company has an even deeper layer of services to help clients across Africa grow and to deliver business results that matter.
Valiant’s extended set of digital services include: Valiant Connect, Valiant Performance and Valiant Production. The agency was formed five years ago by three long-time friends with very different backgrounds, but with a shared single vision: to help brands digitally stand out from the crowd. Zubeida Goolam, who is umZulu with a Muslim upbringing from the Midlands; Sibongile Mbuzwana, umXhosa from the Cape and Wayne Flemming is Afrikaans from the Free State.
Goolam, who is Valiant’s Chief Creative Officer, commented, ‘Valiant Connect is our data-driven service that merges various data sources in order to formulate unique consumer insights to strengthen the thinking behind our work.’
‘We’re always learning, growing and evolving – it’s about forward momentum and harnessing the opportunities in the marketplace. The need for reinvention highlights our desire as an agency to consistently push our offering to meet our client’s changing needs, and making sure we achieve consistency in our delivery,’ added Mbuzwana, Valiant Chief Operations Officer.
‘We love to collaborate, including working with other agencies, partnering with specialists, and co-creating new products with our clients. We actively partner with the likes of Google, Facebook, Twitter, Instagram, YouTube, Snapchat, Spotify, Tik Tok and Verizon – driving innovation, workshopping co-creative executions and exploring Beta product opportunities on behalf of our clients. We’re a challenger. We show up, not to compete with others, but to deliver results,’ added Flemming, Valiant CEO.