Brand South Africa’s online tool kit includes the country logo, guidelines for marketing, event branding and various other elements to ensure a consistent and distinctive image for the South African brand as well as over 3000 high-quality images, available free of charge as a public service.
Brand South Africa Acting CMO, Sithembile Ntombela said, ’As a nation, it is up to each and every one of us to help build and maintain a strong brand reputation for the country, both domestically and internationally. So to this end, we have made available a collection of professional resources as well as a guideline on how and when to use them.’
In addition to this, Brand South Africa also has available the Nation Brand Knowledge in an effort to place South Africa in a more competitive position. The Knowledge Hub is an innovative, informative and inspiring collection of information touching on various subjects relevant to stakeholders such as trade, business and investment in South Africa.
‘They say it takes a village, but in this case, it takes a country and as a country, we all have the responsibility to build our national brand,’ continued Ntombela. ‘By making these resources available, we as Brand South Africa can empower everyone to do what they can to promote the country.’
To download the toolkit click here.