Bloomingdale’s used two 6 x 3.6m (20 x 12 foot) video walls comprised of 25 LG OLED video wall displays in five-by-five configurations to showcase key brand stories in its rotating pop-up shop. Each 55-inch ‘wallpaper’ display features a bezel width of 1.2mm and a depth of 3.65mm.
The store created an in-store experience called ‘The Carousel @ Bloomingdale’s’ – the upscale retailer’s new rotating pop-up shop that tells culturally relevant stories driven by guest curators, each with a unique theme and an unexpected mix of products brought to life by immersive in-store experiences.
Another installment at the store is entitled ‘Urban Explorer’ as it takes shoppers on a tour of the urban wilderness, bringing a chic outdoor aesthetic into the concrete jungle with an assortment of tactical gear and functional fashion. The Carousel will be refreshed every two months with a new of-the-moment theme and features a constant rotation of animation and events to amplify the customer experience.
Garry Wicka, head of marketing for LG Electronics USA Business Solutions said, ’As the pioneer of OLED display technology in both the consumer and commercial markets, LG strives to deliver the ultimate in truly immersive viewing experiences. Unique retail installations like The Carousel @ Bloomingdale’s demonstrate how the power of LG OLED helps B2B customers deliver an exceptional experience for their clients.’
LG Electronics USA Business Solutions www.lgsolutions.com
