Primedia Outdoor has been awarded a one-year contract to deliver a memorable and high-impact promotion for Huawei’s newest smartphone, P20. The campaign is currently rolling out in nine different shopping malls across South Africa, with the aim to enhance shopper experience and maximise reach through the deployment of high-end advertising solutions including glass lift branding, lift banners, lift doors, interior billboards, escalators and hanging banners.
Zhang Guangda, Huawei’s Device CEG said, ‘We are pleased to collaborate with Primedia Outdoor and this purely reflects our confidence in the company’s expertise to offer innovative solutions and drive successful OOH campaigns. With this commitment, shoppers are put at the heart of business for our product to resonate with them by all means and significantly create an experience.’
With a total of 69 advertising panels collectively, the campaign has been scheduled to run in Brooklyn, Fourways, Greenstone, Menlyn, Sandton City and The Glen (all Gauteng), Pavilion (KwaZulu-Natal), V&A Waterfront and Canal Walk shopping malls (Cape Town) which are known to have strong capacities to provide shoppers with an abundance of unforgettable experiences.
Peter Lindstrom, Sales and Marketing Executive of Primedia Outdoor said, ‘We are delighted to have been chosen as the trusted outdoor media advertiser for this brilliant campaign and it speaks to the confidence that Huawei has in Primedia Outdoor to deliver efficient services and high-quality solutions. This partnership will greatly provide added value to our mall portfolio and enhance the attractiveness of our OOH network.’