Supa Mega rapper and influencer AKA will discuss his journey of building a personal brand at the Loeries DStv Seminar of Creativity on 23 August at the Durban ICC.
His talk ‘AKA on Urban Culture: How brands can fit in and stand out’ will explore the significance of meaningful brand partnerships and ‘the creative ways in which brands can seamlessly fit themselves into urban culture,’ said AKA. ‘It’s such an honour to speak to my peers on this level and continue the conversation on music and brand partnerships that make sense.’
AKA will be the first recording artist to speak at the DStv Seminar of Creativity, as part of Loeries Creative Week. He has 2,2 million followers on Instagram and 3,9 million on Twitter. His high-profile brand endorsements, from Cruz Vodka, to Vodacom, and being the first African ambassador for Reebok Classic, have added to both this success and those of the brands he works with. The ‘Fela In Versace’ singer is a brand unto himself.
AKA took the creative lead on the distinctive look and feel of the Cruz Watermelon Vodka packaging, and PJ Morilly, Brand Director of Reebok South Africa, told e-retailer Zando that ‘there is a shared ambition of excellence between AKA and us to always be acutely relevant and produce stuff that surprises and delights fans and followers. AKA personifies confidence, style and performance’.
‘Consumers are in the driving seat when it comes to brand success,’ said Loeries CEO Andrew Human. ‘AKA’s leading ideas and his music have made him a brand icon. It will be great to have him share those insights at the Loeries.’
The DStv Seminar of Creativity is part of Loeries Creative Week, which takes place from 22 to 25 August 2019.