Agencies And Creatives Can Make A Difference This Nelson Mandela Day With 67 Logos Designathon

Agencies And Creatives Can Make A Difference This Nelson Mandela Day With 67 Logos Designathon

The 67 Logos Designathon provides small businesses and entrepreneurs with free and professionally designed logos and business support through participating partners, all in celebration of Nelson Mandela Day.

This year the initiative will be taking place online on Friday, 16 July 2021. The 67 Logos Designathon was inspired by Nelson Mandela’s belief in making a positive change in the world by using your actions to have a strong and lasting impact. The aim is to empower and help give entrepreneurs and small businesses the boost that they need, especially during these difficult times. Entries close on the 30 June 2021.

Designers will be selected and matched with small businesses based on their passions, experiences and profiles. Once they have applied, designers will receive a brief via email and will then liaise directly with their matched businesses so that they can start working on the logos in their own time. All the logos will have to be submitted by midnight on Thursday 15 July.

Now in its fourth year, the 67 Logos Designathon sees welcome additions to the initiative, making for an even more powerful impact for participating entrepreneurs. This year Over The Rainbow has partnered with iLearn and Retail Capital to offer a Hosted Learnership Solution. This learnership empowers and equips black-owned businesses with the skills and knowledge needed to create wealth in the global economy and build sustainable and thriving businesses.

‘Our team is extremely excited about this unique opportunity and the shared value that this project will create for black entrepreneurs in South Africa this Mandela Day. Our ultimate goal is to empower the successful entrepreneurs by providing them with the necessary skills to develop sustainable businesses, allowing them to become more economically active’, said Richard Rayne, Managing Director at iLearn.

The successful learnership entrepreneurs sourced from Retail Capital’s network – who will automatically be part of the 67 Logos Designathon – will write a SETA accredited FETC: New Venture Creation NQF 4 qualification, facilitated by iLearn. This is a 12 month SETA accredited learnership qualification designed to provide entrepreneurs with the formal academic knowledge and skills needed to run small to medium business ventures.

‘In addition, the contribution of creatives in terms of their time and design abilities are crucial to the success of the initiative and CWDi will be contributing to this year’s Designathon by committing logos towards the campaign, with Creative Consultant Ahmed Tilly doing his part by reaching out to designers in his extensive network to participate and support. As a result, 45 designers have signed up already, and we’d like to challenge other agencies and creatives to get on board and do the same,’ said Lesley Waterkeyn, the brainchild behind the 67 Logos Designathon, as well as the Founder and Executive Director at Over The Rainbow.

‘CWDi is excited to once again contribute to the 67 Logos campaign and help make a difference to small businesses. In our current Covid landscape, these types of initiatives are needed more than ever,’ said Craig Naicker, Group Managing Director at CWDi.

Havas Advertising will also be supporting the initiative this year by committing 67 pay-off lines to the 67 small businesses taking part. ‘This is such an incredible initiative, and we are excited to use our copywriting talents to help these small businesses. Our team is totally on board, and we want to show people that copywriting is useful to the world,’ said John Davenport, Chief Creative Officer at Havas Advertising.

‘The effect that the COVID-19 pandemic has had on entrepreneurs means that it is now more important than ever that small businesses get all the support they can. The 67 Logos Designathon has already made a difference for many small businesses and entrepreneurs. Imagine what the value that this additional learnership will add,’ concluded Waterkeyn.

All Entrepreneurs and SMEs are eligible to enter the 67 Logo Designathon. If you would like to make a difference in an entrepreneur’s life by becoming a sponsor for this initiative please send an email to