LATEST NEWS
Key Takeouts For Brands From Dentsu’s Landmark Brand Reset Report
Dentsu’s Brand Reset report involved one of the biggest advertising effectiveness studies ever conducted and is the first study to link attention to both...
Walmart And Google Partner With Fluence Africa To Empower Creators
Walmart and Google partnered with Fluence Africa to host a first-of-its-kind YouTube Creator Training Session in South Africa. The full-day session brought together both...
Reimagining Billboards As Public Art
Kelly Brazier, Creative Director at Halo Advertising, says a billboard is one of the largest canvases in the public realm, yet outdoor advertising often...
The New Shape Of Men’s Health Conversations
Darren Morris, CEO of Lucky Hustle, says for many years, men’s health has been framed through a narrow and highly visible lens. Strength, endurance,...
Effie Invites Brands To Shape The Next Generation Of Marketing Talent
Brands looking to make a meaningful contribution to the future of marketing are being invited to sponsor a brief for the next Effie College...
Value Is No Longer Defined By What Agencies Produce, But By What They Deliver
The agency-client relationship is undergoing a radical transformation in 2026. The days of 'creative for creative’s sake' have officially been replaced by a demand...
AI Is Changing The Production Process
Garon Campbell, Founder and Director, Breadbin Productions, discusses why AI prompting is pulling editors upstream. Most editors recognise this pattern, even if it is...
Carling Black Label’s Campaign Looks At The Champions Behind The Champions
As anticipation builds toward the 2026 FIFA World Cup, Carling Black Label's campaign explores a simple but powerful idea. Every moment of greatness on...
Rogerwilco’s Research Reports Receive Professional Body CPD Approval From MASA
Rogerwilco has announced that two of its flagship industry research reports, Township Customer Experience and South African Customer Experience, have received Professional Body CPD...
Cape Town Deserves More Of The OOH Budget
Steve Duck, Chief Revenue Officer: Media at Tractor Outdoor, says South Africa now has roughly 16,200 billboard faces, with steady growth over the past...
