Run by the Content Marketing Association, the International Content Marketing Awards (ICMAs) attract entries from agencies and brands in over 30 countries and are judged by more than 170 content marketing experts. Content marketing agency 2Stories has been named Best Medium-sized Agency of the Year at the 2025 ICMAs in London, earning major international recognition in its first year of entering the global awards programme.
The Agency of the Year Grand Prix recognises all-round excellence, including financial performance, client retention, new-business success, team development, and creative and effectiveness outcomes. For 2Stories, the win marks a significant milestone in the agency’s growth, and a global benchmark moment.
‘2Stories was founded on a simple belief: when you put people first, your team, your audiences, your clients, the work becomes irresistible,’ said Anelde Greeff, co-founder and co-CEO of 2Stories. ‘Happy people make great work. Great work creates happy clients. And happy clients stay.’
Five years on from a two-person start, the 41-person distributed agency now works with some of South Africa’s largest institutions, as well as global organisations tackling urgent social challenges. Growth has been steady, strategic and values-driven, with client retention, new business and creative excellence reinforcing one another.
Alongside the Agency of the Year title, 2Stories also received two category wins from eight nominations, reflecting the depth and consistency of its work, particularly in financial services and internal communications:
– Best Inter-company Engagement: Silver, My Blue Book (Standard Bank Group).
– Best Financial Content: Bronze, The Messy Middle (Genfin).
Joanne Hope, co-founder and co-CEO of 2Stories, added: ‘Much of our work happens in complex content ecosystems where governance, scale and clarity are non-negotiable. Those constraints don’t limit creativity, they sharpen it. This recognition belongs to our multidisciplinary team, our trusted clients and collaborators that values carefully crafted content.’
2STORIES
https://2stories.co.za
