LATEST NEWS
M20 Johannesburg Declaration Handed Over To President Ramaphosa
With a few days left before the official kick-off of the G20 Leaders’ Summit, President Cyril Ramaphosa received the Media20 Johannesburg Declaration from Media...
Chicken Licken Campaign Addresses Global Soullessness Crisis
Chicken Licken has officially declared a global soul crisis. According to the Chicken Licken Soul barometer, the world is at dangerously low levels of...
J.C. Le Roux Campaign Encourages South Africans To Celebrate Themselves
J.C. Le Roux is entering a bold new chapter, one that celebrates confidence, individuality and unapologetic joy. Fronting the new ‘EXACTLY’ campaign is Makazole...
The Real Black Friday Behaviour Marketers Ignore
Black Friday has become one of the loudest and most predictable days in the marketing calendar, but according to Penquin’s Strategy Director, Thando Mxosa,...
South African Shoppers Share What They Want From Retailers
For the most part, Black Friday and the festive season peak that follows are retail brands’ time to thrive. But with budgets tightening and...
How Earned-Media Insight Turns Marketing Constraint Into Competitor Advantage
Marketing budgets aren’t bouncing back. They’re tightening. Gartner’s latest CMO Spend Survey shows budgets have flatlined at 7.7% of company revenue, the same level...
1st For Women Brand Campaign Shifts From ‘Fearless’ To ‘Freedom’ Focus
Across many brands, women are often spoken to through their belongings – their cars, their clothes, their things. When women themselves are highlighted, the...
Tips For Effective 2025 Black Friday Emails
Black Friday is one of the busiest times in the inbox. To stand out without overwhelming customers, businesses need to balance relevance, urgency, and...
Rethinking Creative Awards For Real-World Impact
Darren Morris, CEO of Lucky Hustle, says that every year, the advertising and marketing industry turns its gaze toward awards season. But as the...
Mazda Launches SA’s First Bubble Billboard
Mazda South Africa has unveiled its Bubble Billboard in Menlyn, Pretoria. The first-of-its-kind installation releases real bubbles into the air, inviting people to pause,...
