LATEST NEWS
2024 Global Effie Index Reflects Evolving Landscape Of Impactful Marketing
Effie Worldwide has released the 2024 Effie Index®, the 14th edition of the annual global ranking that celebrates the most effective marketing around the...
Ads Need To Be Integral To The Viewing Experience
According to Leslie Adams, Sales Director at Reach Africa, once upon a primetime, advertising had its place: neatly slotted between soapies on TV or...
Spotify Campaign Celebrates True Essence Of Zulu Pride
The Zulu kingdom is known for its deep cultural pride, rhythmic storytelling, rich history and bold expression: traits that echo through generations in music,...
IP And Copyright Issues In Brand And Marketing Campaigns
As South African and Kenyan brands increasingly collaborate, share markets, and engage regional influencers, and as multinational brands frequently choose to launch first in...
SA Agencies Shortlisted For Global Gerety Awards
The Gerety Awards revealed the global shortlist following jury sessions held around the world. The campaign The Unburied Casket for Woman For Change by...
Commerce Media Turns Digital Attention Into Growth
Commerce media is emerging as the next big frontier in retail – and it’s growing fast. Globally, the space is projected to reach $130...
Key Issues Surrounding AI In The Creative Industries
Artificial Intelligence (AI) has transformed a multitude of fields, from business and law to ICT. In these domains, AI’s role is rather linear: it...
Ryan Campher Appointed As New SA Data Lead For VML South Africa
VML South Africa has named Ryan Campher as SA Data Lead. Campher brings deep technical expertise and a practical approach to making data work...
Sunshinegun Announces Full-Service Digital Capability
Sunshinegun has expanded its service offering to include a full-service digital capability. The decision reflects both a shift in client needs and Sunshinegun’s own...
Boundless Launches Campaign For Engen
Boundless has launched a truly South African campaign for Engen Xtreme Oils and Lubricants, a range formulated right here for the wild, wonderful, and...
