LATEST NEWS
It’s Time For Intent To Return To The Centre Of Marketing
One of the biggest challenges facing brands today is the tendency to create content for the sake of content. Not for connection. Not for...
Red Ribbon Announces Content Strategist
Red Ribbon Communications is sharpening its strategic edge with the permanent appointment of William Horne as its content strategist, as well as the newly...
SA Consumers Are Interested In Shopping From Beyond The Grave
Hugh Fletcher, Global Demand Content and Thought Leadership Director, VML Enterprise Solutions, says that 'post-death consumerism' involves the act of shopping from beyond the...
Brave Group Transitions To 100% Black-Owned Business
Brave Group has announced the successful exit of its founding shareholders – Andrew Shuttleworth, Vanessa Pearson and Rob van Rooyen. Their shares have been...
How You Can Open The Door To Copy That Commands Attention
Red doors have symbolised boldness for centuries. In early America, they signalled a safe haven for travellers. In marketing terms, a door is the...
South Africa’s AI Future Hinges On Skills Development
Ntsako Baloyi, Senior Manager within the Technology business at Accenture Africa, says the rapid development of artificial intelligence (AI) is changing the way businesses...
InDrive Goes Beyond A Campaign With Community-Focused Initiative That Drives Positive Change
Fourteen spaza shops across Soweto were given a fresh new face, with store revamps and free WiFi now available to their customers, thanks to...
How Marketers Can Strike The Right Balance Between Creative Freedom And Brand Limitations
With South Africa recently commemorating the 31st anniversary of its democracy, and celebrating its collective freedom, it might be the right time to reflect...
Brands Must Architect Behaviour To Build Loyalty
Melanie Campbell, Partner, Group Strategy at RAPT Creative, says consumers don’t wake up feeling loyal. Loyalty is the cumulative result of smart brand design:...
YOU FM Announces New Managing Director
The appointment of Tebogo Mashego as Managing Director is a strategic move aimed at driving growth, diversification, and financial stability in the competitive business...
