LATEST NEWS
Rules For PR Consultants When Communicating With The Media
Tekanyo Selatela, account executive, Tribeca Public Relations, says building strong relationships with journalists is a big part of working in public relations. These relationships...
The Shift Toward Greater Diversity In Entertainment
Elouise Kelly, Country Manager of Viu South Africa, says audiences are rewriting the rules of what they watch and engage with. South Africans are...
Your Approach To Packaging Needs To Speak To Five Generations At Once
This year marks the 25th year of existence for Just Design. One key lesson they've learned is that designing without understanding generational consumer preferences...
Publicis-Backed Team Wins 48-Hour Film Challenge
Publicis Groupe Africa, in partnership with Uthingo Enterprise and Supplier Development Facilitation Partner (ESD), is proud to celebrate the outstanding achievement of its 2024...
AI Is Paving The Way For A More Impactful Era In Public Relations
Routine tasks like social media scheduling, press and media list research, generating PR reports, and media tracking are being optimised with AI, giving PR...
Combining The Strengths Of Agentic AI And Human Expertise
Ari Ramkilowan, Head of Machine Learning, and Stef Adonis, Head of Marketing, at Helm, state that Agentic AI covers quite a diverse range, spanning...
Four Big Trends Shaping PR
Allison MacDonald, senior account director and strategist at Flow Communications, says clinging to press releases like a life raft is a bad idea. Because...
Nedbank IMC Welcomes BBC’s First Chief Brand Officer As Keynote Speaker
BBC’s first ever Chief Brand Officer, Charl Bassil, will present an in-person keynote at Nedbank IMC. Unforgettable moments and fond memories are what iconic...
Strategy Is The Invisible Force That Drives Success In Advertising
Tumi Rabanye, Managing Partner, Strategy, at Leagas Delaney South Africa, says strategy in advertising is like a nerve: invisible but essential. Strategy is often...
RMB Announces New Brand Campaign
RMB's new brand campaign, ‘Ideas Love Company’ showcases the creatively resilient spirit that the talent-brand is known for. RMB prides itself on investing in,...
