LATEST NEWS
Marketing Needs To Take Centre Stage As A Key Driver Of Profit
Digital advertising has grown exponentially, and regardless of sector, it is stealing the limelight. Digital advertising revenue is expected to increase from R26.3-billion in...
Iconic Brands Don’t Create Culture, They’re Invited Into It
Nolwazi Radebe, brand strategist at Silverbullet, says most iconic brands understand that they don’t create culture – they’re invited into it. To succeed, brands...
NYF Advertising Awards Announces Global Call For Entries With ‘No BS Allowed’ Campaign
The New York Festivals Advertising Awards is now officially open for entries for the 2025 competition. The awards, known for celebrating the world’s most...
Havas PR Secures Novartis As A New Client
Havas Red South Africa, the PR arm of Havas, is delighted to announce the acquisition of Novartis as a new client. Novartis and Havas...
Uber Expands Advertising Solutions Into The South African Market
Uber Advertising’s suite of products offers unique opportunities for brands to reach highly attentive audiences across both Uber and UberEats platforms. Key features newly...
The BRC Announces Leadership Changes And Strategic Roadmap For Audience Measurement
The BRC has appointed Antonio Lee, Chief Operating Officer of eMedia Investments, as its new Chairperson. This transition promises to drive innovation and precision...
Retailers Need To Streamline The Online Shopping Experience To Avoid Cart Abandonment
Many ecommerce platforms experience elevated levels of cart abandonment because they fail to consider the perspective of the buyer. In much the same way...
Community Radio Is An Authentic Voice For Local Communities
Nozipho Dlamini, Analytics and Insights Strategist at Mediamark, says hyper-local stations are transforming the media landscape. Community radio, once viewed as the underdog of...
