LATEST NEWS
How Implementing Media Monitoring And Management Strategies Protect Brand Reputation
Khathutshelo Rammel, Senior Analyst at Novus Group, outlines the importance of the reputational prize of managing media correctly. Reputation, and the good name that...
Brands Need To Make Their Purpose Real
Nolwazi Radebe, brand strategist at Silverbullet, outlines the importance of 'getting to the purpose of brand purpose'. Brand purpose has been on everyone’s lips....
Irvine Partners Announces New Appointment
Katie Andrews, a seasoned PR leader and former Head of PR Activation at Publicis Groupe’s PG ONE, will head up Irvine Partner's London Office....
Bluesky Isn’t Just Another Social Media Platform, It’s A Movement
Frustrated by the chaos unfolding on X (formerly Twitter), users started talking about something new, something different. At first, it sounded too good to...
Why Brands Will Pay Businesses For Quality Data
Retail media – a type of advertising that uses a retailer’s digital platforms, like websites, apps, or in-store screens, to show ads to shoppers...
Advertising And PR Agencies Obstruct Genuine Climate Progress Through Greenwashing Campaigns
According to Nozuko Noni Poni, Campaign Manager at Clean Creatives, in South Africa, the reality of climate change has become undeniable, with extreme weather...
Black Friday 2024: SA Retailers Understand The Local Market Better Than Global Giants
Chinese-linked ecommerce platforms like Shein and Temu have found favour among South African consumers. Marketing Research Foundation's marketing survey group has found that Shein...
New Higher Certificate In Advertising Qualification Gets QCTO And SAQA Approval
A new Higher Certificate in Advertising qualification for the tertiary curriculum (SAQA ID 121447) aims to equip aspiring advertising professionals with the skills and...
