BMW Group SA has turned to creative transformation agency, Wunderman Thompson, for its breadth and depth of offering. This will allow the BMW and MINI brand to pivot towards the future with an agency that is sufficiently proficient in ATL as it is in digital, social and direct, leaving no need to compromise on any part of the mix.
Haydn Townsend, Group CEO, Wunderman Thompson said, ’The effect of adding a powerhouse like BMW Group SA to our stable is incalculable in terms of the energy it releases within the agency. This is not only because of its global iconic status, but also because its brands match our vision. This is a company that is constantly reinventing its brands and taking the future head-on. This could just as easily be me talking about us. This is one of those times I am delighted that you are judged by the company you keep.’
