Wunderman Thompson has achieved ‘Leader’ status in Gartner’s Magic Quadrant for Global Marketing Agencies every year since being established as an agency brand in 2019. They have been recognised in the 2021 Quadrant for their strategic and creative services, data-driven customer experience (CX) and commerce.
Key attributes that make Wunderman Thompson stand out in Gartner’s Magic Quadrant include its focus on data-driven experience design to help clients optimise customer interactions at scale; having clients that are both B2B and B2C brands within technology, retail and consumer packaged goods industries; and most recently, the launch of Inspire, their global brand study of 33,000 brands across 183 categories and 45 markets. Inspire helps them better identify opportunities to build growth strategies based on bridging gaps in customer perception.
‘Being named a Leader in Gartner’s Magic Quadrant is proof of the Wunderman Thompson magic that I see in action every single day. We are immensely proud to have been recognised for this achievement,’ said Naomi Troni, Global Chief Marketing and Growth Officer, Wunderman Thompson.
Gartner defines Magic Quadrant ‘Leaders’ as follows:
Leaders possess deep, broad capabilities across all competencies, most notably related to strategic services (which include business strategy and digital business transformation skills). Leaders implement comprehensive, effective solutions that leverage sizable investments in creative talent and marketing technology. They invest their own R&D dollars to set the market direction. As a result, Leaders are the providers to watch in the ongoing evolution and transformation of marketing in a digital world.
Leaders maintain a viable business, regardless of the global economy. Leaders extend their client relationships far beyond marketing promotions, often appearing on competitive bids outside their primary sector (for example, management consulting, product ideation and product development requests for quotations). Leaders help their clients develop digital marketing platforms designed for systemic growth and scale; they do so by harnessing their own significant expertise implementing digital marketing programmes driven by data and analytics.