WOW Media Launches Digital Billboards In Los Angeles

WOW Media Launches Digital Billboards In Los Angeles

WOW Media unveiled four new 111.48sqm (1200 square feet) two-sided 20” x 60” digital billboards in Los Angeles, expanding local opportunities for immersive brand awareness. 

The signs offer premium exposure to millions of commuters and travellers using the nearby Los Angeles International Airport (LAX). These are also the only digital signs reaching freeway traffic to the highly sought-after communities of West Los Angeles including Beverly Hills and Santa Monica.

Scott Krantz, Founder and CEO, WOW Media said, ’These billboards are truly a game-changer in the Los Angeles media market. Their massive size and high-definition, LED technology gives brands the ability to deliver innovative, customisable content to consumers – and their unique positioning along the nation’s busiest freeway enables each campaign to reach millions of consumers 24/7 as motorists travel to and from LAX into West Los Angeles, Beverly Hills, Santa Monica and the San Fernando Valley.’

These new signs join WOW Media’s existing network of eight full-motion billboards, all situated on key traffic arteries adjacent to LAX. As the region’s only digital billboard network, campaigns can be synced across boards for maximum exposure and impact.