A Woolworths botanical window display that incorporated milk bottles and plastic hangers received a prestigious global prize at the annual Creative Retail Awards in London.
The Creative Retail Awards recognise and reward innovation and excellence in retail design from around the world. The festive-season window featured 3D flower artworks, including striking, oversized models of iconic Proteas made from discarded plastic.
The flowers were handcrafted by South African women using recycled plastic bottles, plastic cutlery, plastic hangers, 2-litre milk bottles, 5 and 1.5-litre water bottles as well as many common single-use plastic items such as cutlery and hangers.
Woolworths’ marketing head, Charmaine Huet explained, ‘Our aim was to create a visual representation of Woolworths’ zero packaging to landfill journey over the 2018 holiday season.’