This January, Windhoek Beer is shaking things up by hiding its own product in ads to support South Africans embracing Dry January. Through clever visuals that replace beer with everyday objects, the campaign champions mindful, alcohol-free living while celebrating balance and authenticity.
‘Windhoek Beer has always been about staying true to who we are,’ said Corinne Anderson, Brand Manager for Windhoek Beer. ‘With #WindhoekDryJan, we’re showing that we’re more than just a beer – we’re a brand that values choice, balance, and realness.’
The #WindhoekDryJan campaign is a statement. By being the first beer brand to remove its own product from its ads, Windhoek Beer emphasises the importance of being authentic to oneself and celebrates those choosing to take a break from alcohol.
‘Whether you’re hitting pause on drinking this January or raising a glass to a balanced lifestyle, Windhoek’s #WindhoekDryJan is here to support your journey,’ continued Anderson.
WINDHOEK BEER
https://www.windhoekbeer.com
