Wimpy has heeded Government’s call for South Africans to receive the Covid-19 vaccine by giving the nation another good reason to get vaccinated, with the launch of its bold new #CupsforVacs campaign.
Anyone who verifies that they have been vaccinated by showing their valid Covid-19 vaccination card within 48 hours of the vaccination date at any Wimpy Restaurant across South Africa, will receive a free regular filter coffee.
‘We applaud Government for the work they have done to accelerate the vaccine programme. Now that vaccines are being administered to citizens aged 35 years and up, Wimpy is hoping to create enthusiasm to curb the virus and are rewarding our customers for saying ‘YAAS’ to the future by getting jabbed,’ said Jacques Cronje, Marketing Executive for Wimpy. Cronje has issued a challenge to other brands and businesses to join them in encouraging people to be vaccinated.
‘We respect that everyone has the right and freedom to decide whether or not to get vaccinated, but we are rewarding those who are taking a stand in combatting the Covid-19 pandemic,’ said Cronje.
In 2009 and 2014, Wimpy ran a #Cups4Votes campaign, in which they offered a free cup of coffee to every person who showed an inked thumb after voting in the national elections. The voting campaign was remarkably successful and saw thousands of South Africans claiming their free coffee after voting.
One of the first brands in the country to take the bold step of rewarding customers for being vaccinated against the Covid-19 virus, Wimpy is hoping this vaccination campaign will have the same enthusiastic response.
‘It only made sense for our coffee cups to start the conversation,’ said Shaun McEwan, Managing Director at Sauce Advertising, ‘We developed Wimpy’s coffee campaign about a year ago and since then it has evolved into an always-on conversation starter that allows us to speak about current and topical issues in a fun and local way. It is how we ensure that whatever we talk about, we always do it in a way that is unmistakably South African and unmistakably Wimpy.
’The use of the Wimpy cup as a mechanism to ignite discussions has allowed us to evolve Wimpy into a purpose-led brand that stands for something bigger, a better Mzansi. Both Sauce Advertising and Wimpy realise the importance of engaging in initiatives like this and taking a stance on matters that matter to the country.
‘That is how we’ve been able to grow the brand in the hearts and minds of South Africans over the years,’ he added. ‘With this in mind, we constructed our message around the local sayings on our cups to remind the nation that a better future is possible, but only if we all play our part. This is how we tell Mzansi to say ‘YAAS’ to the future and to just be lekker, man,’ said McEwan.
SAUCE ADVERTISING
https://sauceadvertising.co.za/
