Why Buy-In From The Highest Level In Business Is Essential For Marketers

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Why Buy-In From The Highest Level In Business Is Essential For Marketers
Preetesh Sewraj, Loeries CEO, Khensani Nobanda, Nedbank Group Executive Marketing and Corporate Affairs and Mike Brown, Nedbank Group CEO.

Themed ‘Marketing. The Movie’, the Nedbank IMC 2021 is taking place virtually on 29 July 2021 and one of the performances of the day will be by Mike Brown, Nedbank Group CEO, and Khensani Nobanda, Nedbank Group Executive Marketing and Corporate Affairs.

They will have a discussion on ‘How to ensure your CEO doesn’t see marketing as an Indecent Proposal.’ Loeries CEO, Preetesh Sewraj, will be facilitating the discussion.

‘With marketing often being sidelined by the C-Suite, we realise what a relevant topic this is,’ said Nobanda. The discussion will address why buy-in from the highest level in business is essential for marketers today and, of course, how to get it.

Actress and comedian Tumi Morake will take the stage as MC to introduce the stellar line up of speakers. Those confirmed include:

  • Susan Credle, Global Chief Creative Officer for FCB, will present an international keynote live from New York.
  • Pepe Marais, Founding Partner and Group CCO of Joe Public United takes the audience back to basics with his performance in Basic Instinct. Have we forgotten the marketing basics?
  • Terryanne Chebert, CEO of Keyara Botanicals and Founder of Africa’s Leading Ladies, will be speaking on: The Hustle. Key Insights from an African Influencer.
  • Mike Stopforth and Victor Dlamini, founders of 48H, will be showing us how to avert a brand crisis in 48 hours.

In 2020, the conference was described as the ‘virtual conference benchmark’ and once again the 2021 conference promises to deliver. 

‘Grab your popcorn for the marketing show of the year. You’ll be able to watch it on your own screen wherever you are,’ said Dale Hefer, Nedbank IMC CEO. For more information on ticket prices and for early bird offerings, visit Nedbank IMC Conference.

NEDBANK IMC 
+27 10 592 1888
dale@imcconference.com
www.imcconference.com