Why Are Marketers Not Sitting At The Boardroom Table?

Why Are Marketers Not Sitting At The Boardroom Table?

The Nedbank IMC 2020 is themed ‘Marketing Works. Work It!’. The conference will explore why marketing is last on the agenda of every conference call and the first to have to tighten its belt when it comes to budget cuts. According to Dale Hefer, CEO of the Integrated Marketing Conference (IMC), the only way to get marketing back into the box seats is to show that it boosts the bottom line.

According to the organisers of the IMC, currently, intangible brand assets are worth US$57.3 trillion globally. That is a lot of rands. Yet, marketing still doesn’t sit with the grown-ups around the boardroom table. Why? ‘Now, we’re going to get sweaty by working out what it takes to develop marketing that turns up, clocks in, and gets the job done – regardless of industry, brand and budget,’ said Hefer.

The conference will take place on 19th March 2020 at the Galleria in Sandton and already has a stellar line-up of twenty influencers and marketing specialists on board. In a coup for the conference, the international keynote will be presented by Global Chief Marketing Officer for Burger King, Fernando Machado. A recognised marketer globally, Machado has a remarkable track record, having won more than 120 Lions in Cannes, 16 D&AD Yellow Pencils and a Grandy. He was also named Adweek’s Brand Genius of 2018.

Fernando Machado, Global CMO for Burger King.

Khensani Nobanda, Group Executive Marketing and Corporate Affairs for Nedbank said, ‘The 2019 conference was an enormous success. We were proud to be a part of the conference’s information sharing agenda and the industry-first streaming of the conference on Facebook meant that anyone could benefit from the thought leadership.’

The 2019 Nedbank IMC also saw the awarding of the first Nedbank IMC Bursaries and Nobandai added that she is extremely excited at awarding more bursaries in 2020. The review paper on the Nedbank IMC 2019 is available for download here.