HUAWEI has partnered with Wavemaker South Africa to roll out HUAWEI Ads, which is equipped with everything necessary to ensure that advertising reaches the right people at precisely the right time.
Advertisements are selectively delivered to Huawei’s 700 million monthly active users in over 220 global markets with seamless precision. They are cost effective and can easily be adjusted to extract the most value out of any advertising budget.
‘When we heard about HUAWEI Ads, we knew that it was something we wanted to be involved in,’ said Shaun Frazao, Head of Digital and Content at Wavemaker. ‘And today, we’re delighted to be the first media agency in South Africa to put HUAWEI Ads to use. Being able to execute this new platform here feels nothing short of revolutionary.’
Over the past few years, HUAWEI has been systematically developing its own operating system, HarmonyOS. HarmonyOS was first rolled out on selected smart TVs in August 2019, and became available on HUAWEI’s smartphones, tablets and smartwatches in June 2021. This transition affected HUAWEIs advertising strategy and drove the development of a new advertising platform alongside its new OS. HUAWEI then created HUAWEI Ads.
‘HUAWEI Ads is HUAWEI’s first proprietary advertising platform, and it achieves everything we set out to achieve,’ said Adam Xiao, Managing Director of Huawei Mobile Services in the Middle East and Africa. ‘It offers a real-time bidding protocol, as well as detailed reporting and insights, and valuable creative campaign optimisation tools. It truly challenges the established platforms already in existence.
‘As we sought a partner to implement HUAWEI Ads in South Africa, Wavemaker was an obvious choice. We love the synergy in our approaches to tackling advertising differently, and believe that HUAWEI Ads will live up to its great potential in Wavemaker’s hands.’
WAVEMAKER SOUTH AFRICA
https://wavemakerglobal.com/sa/
