US based Vomela Companies were tasked with wrapping 3M’s headquarters in the Twin Cities as part of the company’s multi-year corporate advertising campaign referred to as ‘Wonder’.
This project was printed on 3M materials and presented a big opportunity as well as some unique considerations and Vomela collaborated with 3M’s material experts to determine the best substrates and laminates for the job. With a swing stage typically used for window cleanings, three shifts of 3M-certified installers worked around the clock and completed the job in four days.
Features of the visual:
• The 18580.06sqm (20,000 square feet) of vinyl graphic needed to withstand the summer heat and Minnesota’s icy winter temperatures during its nearly one-year required lifespan on the building.
• The graphic required 100 hours of printing time on an HP Latex 3600 printer, plus laminating, cutting, boxing and shipping the finished product.
• To create a seamless colour fade on a variety of surfaces, Vomela colour-matched with sections of the building to create a continuous gradation that eventually disappears into the building.
• Vomela wrapped windows with perforated films to allow for natural light to still get through and to prevent obstructed views from the inside.
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