Vodacom is proud to announce that its flagship rewards programme, VodaBucks, has been awarded with the ‘Best Gamification Worldwide for Loyalty Enhancement’ accolade at the prestigious 2025 International Loyalty Awards event, held in Dubai. Vodacom’s loyalty programme demonstrated leadership for its integration of gamification elements that have significantly improved and amplified user interaction and satisfaction.
The International Loyalty Awards, now in its 15th annual instalment, celebrates excellence, innovation, and best practices in the global loyalty industry. The 2025 ceremony recognised brands that have demonstrated outstanding achievements in customer loyalty and engagement.
‘This is an epic moment for Vodacom South Africa, and I am beyond excited to be recognised on a global stage for our VodaBucks rewards programme. This global recognition affirms our long-term strategy of placing customers at the centre of everything we do. VodaBucks is more than just a rewards programme, it is a platform designed to drive deeper engagement, build trust and empower customers, especially during this dynamic digital economy,’ said Sitho Mdlalose, Chief Executive Officer of Vodacom South Africa.
Launched in 2020, VodaBucks has transformed the traditional loyalty programme model by incorporating gamified features such as challenges, interactive games, and personalised rewards. VodaBucks opens up a world where customers can engage, including playing V-UP games with three daily plays, allowing them to stand a chance to win something everyday or participate in weekly Achiever goals and rewards, where they stand a chance to win every week.
‘We are thrilled to receive this international recognition. This award reflects our dedication to continuously find interactive and innovative ways to engage with our customers. Through VodaBucks, we’ve created a platform that not only rewards customers for their loyalty to Vodacom but, one that also makes the experience enjoyable and interactive,’ said Mathys Venter, Managing Executive for Loyalty and Prepaid at Vodacom South Africa.
‘At Vodacom, our purpose of connecting everyone for a better future means ensuring that no one is left behind. Through initiatives like VodaBucks, we are not only rewarding customers for their loyalty, but we are empowering more South African citizens to participate meaningfully in the digital economy. I’d like to thank the incredible team behind VodaBucks. This recognition would not be possible without their dedication, loyalty, creativity and hard work. This award also recognises our efforts to reimagine loyalty,’ Mdlalose concluded.
VODACOM
www.vodacom.co.za
