Vodacom held a media launch for its V-Up Summer Campaign 2025 event at Radisson Red Rosebank on 7 October. Themed ‘Extra Your Summer,’ Vodacom wants to make connectivity accessible this holiday season, with record-breaking deals like 20GB of data for R99.
Vodacom’s Most Competitive Deal Ever Launched
The event began with the campaign unveiling and a video premiere hosted by comedian Nina Hastie, and presented by Andisa Ntsubane, Managing Executive of Brand Marketing and Communications in Africa for Vodacom. Ntsubane addressed the rising living costs that South Africans face, which prompted Vodacom to step up with its most rewarding summer yet. The 2025 Extra Your Summer Campaign delivers Vodacom’s biggest-ever data deal and over R500 million in prizes and rewards, bringing real value during tough times.
The campaign also uses Vodacom’s new news show, ‘Value News Network,’ influencers and the stories of previous campaign winners to cement the message of the need for connectivity during the holiday season.
A panel discussion featuring Vodacom’s national and regional leadership was held to address key aspects of the campaign and take questions. ‘We know many South Africans are feeling the financial strain,’ said Rishaad Tayob, Consumer Business Director at Vodacom South Africa and key spokesperson. ‘This summer, we’re giving customers exceptional value to help them stay connected without compromise. Connectivity should never be a luxury. Our R99 20GB deal is transformative for customers who’ve had to cut back on connectivity due to cost pressures. Staying connected shouldn’t be a luxury.’
This deal is exclusively available on VodaPay. The bundle includes 7.5GB base data, 7.5GB bonus data, 5GB YouTube data, two months of YouTube Premium, and 100 VodaBucks, representing nearly R200 in value. It’s the most competitive prepaid data deal Vodacom has ever launched.
This year, Vodacom is also giving its postpaid customers additional value. All customers need to do is sign up or upgrade to a 200GB SIM-only offer for just R299, and they’ll get 5GB of bonus data plus two months of free YouTube Premium subscription, purely because everyone deserves a little extra this summer.
Big Prizes Up For Grabs And Meaningful Rewards
Vodacom’s Summer Campaign also unlocks daily opportunities to win memorable prizes through the VodaBucks Rewards Programme, running until the 6th of February 2026. Customers can participate via free daily plays on the VodaPay app or USSD (*133#), with additional plays available using VodaBucks.
From cash and fuel to fashion vouchers and free drinks, Vodacom’s summer rewards are designed to add value every day. Grand prizes include R1,000,000 in cash (awarded to eight winners), R50,000 in VodaBucks (for 100 winners), a year’s worth of fuel or data, and a daily Coca-Cola giveaway through a special brand partnership.
Daily rewards include lifestyle vouchers for groceries, fashion, and travel, exclusive partner discounts via Vodacom’s new postpaid tiering system, and Achiever goals to unlock mystery rewards. VodaBucks earned through the campaign can be banked weekly, spent on essentials, or converted directly into cash via the VodaPay wallet, making every interaction count.
Vodacom Is Connecting People For A Better Future
Vodacom’s summer rewards are part of a broader commitment to support South Africans through meaningful connectivity, affordability, and empowerment.
‘Our purpose is to connect people for a better future, and that means understanding the realities our customers face,’ added Tayob. ‘Whether it’s through exceptional data deals, meaningful rewards, or sustained investment in network quality and community development, we’re committed to delivering value that makes a real difference in people’s lives.’
‘That’s why we’ve accelerated 4G and 5G rollout in underserved areas, trained thousands of young people through our Youth Academy, and helped connect hundreds of schools with free internet and devices. From smart metering partnerships that create local jobs to disaster relief efforts and digital literacy programmes for female farmers, our focus is on building lasting impact where it matters most.’
Another highlight mentioned at the event was Vodacom’s empowerment and training of over 2000 gender based violence survivors and over 1700 young South Africans with information and communication technology (ICT) skills.
Championing The Springboks
Looking to the future, Ntsubane championed Vodacom’s new sponsorship deal with the Springboks, stating, ‘In August this year, we announced our sponsorship of the Springbok national teams, including the men’s 15, the women’s 15, the Junior Springboks, as well as the Springbok Sevens. It’s about champion teams, a champion brand, and really helping to leverage our champion network to deliver value to all South Africans this summer.’
Vodacom’s Summer Campaign is open to all prepaid, hybrid, and contract customers. To join the fun:
– Download the VodaPay app or dial *133#.
– Play daily for free to win instant prizes.
– Complete Achiever and Exclusive goals on VodaPay to unlock mystery rewards.
– Bank your VodaBucks weekly to avoid losing them.
– Spend or convert VodaBucks into cash via the VodaPay wallet.
The R99 20GB data deal is available exclusively on the VodaPay app.
VODACOM
https://www.vodacom.co.za/
