Instead of a logo and a brand statement, VALR’s 37 metres of prime advertising real estate tells an entire story as travellers walk alongside it.
The words on the billboard read: ‘Hello! We are VALR. You’re on a journey, and so are we … towards a financial system based on unity, freedom and justice. The future is bright. Join us today.’
The bright blue design is full of details, from Table Mountain, to the Bitcoin logo, candles on laptop screens, references to memes, bulls, bears, and whales, as well as a QR code with a link to the VALR app.
VALR’s other billboards on major roads around the country are very simple – important when motorists are driving past, and don’t have much time to take in the message. But, because travellers can literally walk right next to the CTIA billboard, and stop to take a look, VALR’s marketing team wanted to give people something intriguing to look at.
The billboard will be up for the remainder of 2022.
VALR
https://www.valr.com
