Zubeida Goolam, Valiant’s Chief Creative Officer, was selected to join IAB South Africa’s newly elected members of the Transformation Council.
As a founder of a proudly 51% black female owned agency, Goolam feels passionate about her role in helping the industry accelerate its transformation. ‘I have always wanted to make an impactful change in the industry that I operate in. There is so much misrepresentation and I’m pleased to have the opportunity to change so many already predefined narratives. The black creative is still a highly untapped phenomenon that the market is yet to experience fully. There is so much still to do to encourage and help and grow the next generation of talent in our industry. So I’m very encouraged by platforms such as the IAB that make an impact in this space and actively try to bridge the gaps in our industry,’ commented Goolam.
Goolam is one of three long-time friends who founded Valiant five years ago to help brands digitally stand out from the crowd. She previously worked at agencies such as Ogilvy and M&C Saatchi Abel before starting Valiant with her partners. Her passion is diversity, inclusion and transformation and she looks forward to using her ability to spearhead conversations that open up possibilities, fresh thinking and empowering beliefs.
With the aim of the council to facilitate lasting change that empowers black digital media and marketing professionals, Goolam believes that her industry experience and knowledge as a female entrepreneur and co-owner of an independent agency will bring a fresh perspective to supporting the IAB Transformation Council in achieving its aim.
Sbosh Mbuzwana, Valiant COO concluded, ‘We’re all so proud of Goolam’s appointment to the IAB Transformation Council. Not only is this a step for her towards sharing her story of how we can change our industry, it’s also an inspiration to see more black female entrepreneurs rising up to make an impact on our industry.’