Valiant’s Chief Creative Officer Selected To Join IAB Transformation Council 

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Zubeida  Goolam,  Valiant's  Chief Creative Officer.

Zubeida Goolam, Valiant’s Chief Creative Officer, was selected to join IAB South Africa’s newly elected  members of the Transformation Council.   

As a founder of a proudly 51% black female owned agency,  Goolam feels passionate about her role in helping the industry accelerate its transformation. ‘I have always wanted to make an impactful change in the industry that I operate in. There is so much misrepresentation and I’m pleased to have  the opportunity  to change so many already predefined narratives. The black creative is still a highly untapped phenomenon that the market is yet to experience fully. There is so much still to do to encourage and help and grow the next generation of talent in our industry.  So I’m very encouraged by  platforms  such as the IAB  that make an impact in this space  and  actively  try to bridge the gaps  in our industry,’ commented Goolam.   

Goolam  is one of three  long-time friends who  founded  Valiant  five years ago  to help brands digitally stand out from the crowd. She previously worked at agencies such as Ogilvy and M&C Saatchi Abel before  starting  Valiant  with her partners.  Her passion is diversity, inclusion and transformation and she looks forward to using her ability to spearhead conversations  that open up possibilities, fresh thinking and empowering beliefs.   

With the aim of the council to facilitate lasting change that empowers black digital media and marketing professionals,  Goolam  believes  that her industry experience and knowledge as a female entrepreneur and co-owner of an independent agency  will bring a fresh  perspective to supporting the  IAB  Transformation Council  in achieving its aim.   

Sbosh Mbuzwana, Valiant COO concluded, ‘We’re all so proud of  Goolam’s  appointment to the IAB Transformation Council. Not only is this a step for her towards  sharing her story of how we can change our industry, it’s  also an inspiration to  see more black female entrepreneurs  rising up to  make an impact on our industry.’

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