Uncle.Snitch has announced another Mars SSA pitch win, this time notching up the entire Mars portfolio. This win includes the digital management of several high equity FMCG brands, including Orbit, M&Ms, Snickers, Whiskas and Pedigree.
In July 2021, Uncle.Snitch was appointed as Royco’s digital and social media agency of record, after beating out other digital agencies in a competitive pitch process. Royco South Africa is owned by Mars.
‘Another opportunity to pitch on the digital portfolio at Mars was a great confidence boost for us,’ said Christopher James, Founder and Managing Director of Uncle.Snitch, ‘and I believe the win is indicative of our ability as an agency to assemble top-notch multidisciplinary specialists around key business challenges to always go the extra mile.’
Over the 2022 summer period, Uncle.Snitch reimagined the way in which Royco reached their customers at home, via innovative frozen meal solutions that were geared to make dinnertime less of a fuss and even more delicious. With a bespoke product, developed specifically for the Fill the Summer Air promotion, Uncle.Snitch brought Royco’s range of Dry Marinades, Potato Bake Mixes and Sauces to life by showcasing their perfect fit, when it comes to making summertime meals more memorable.
‘Our goals for 2023 and beyond is to continue to build and grow Mars SSA’s digital impact,’ said Andrea Wright, Marketing Director at Mars SSA. ‘We want to keep up our purpose driving journey and aim to continue to break new ground with Uncle.Snitch, not only inspiring our consumers but also creating unmatched awareness for our family of brands in the digital arena.’
‘At Uncle.Snitch,’ James concluded, ‘we believe that the key to successfully accelerating Mars’ outputs lies in adopting a lean start-up mindset, as well as a ‘quick to market’ strategy, underpinned by data-led insights that drive consumer behaviours.’
UNCLE.SNITCH
www.unclesnitch.com
