Uber Advertising’s suite of products offers unique opportunities for brands to reach highly attentive audiences across both Uber and UberEats platforms. Key features newly available in South Africa include Journey Ads, which provide brands with 100% share-of-voice during a user’s trip, and Post Check Out Ads on UberEats.
With the launch, Uber is partnering with Aleph to help connect local brands with these impactful, data-driven advertising opportunities. This expansion marks a significant milestone as Uber Advertising continues its mission to connect brands with consumers in new and engaging ways.
‘South Africa is an important market for us, and we are thrilled to bring our advertising solutions to local brands here. Our ability to connect with consumers in real-time during their journey or as they await their meal allows brands to reach their target audience in a highly effective manner. We’ve seen tremendous success globally, and we’re excited to bring that same value to South African advertisers,’ said Paul Wright, Head of International, Uber Advertising.
The partnership with Aleph is pivotal in supporting this expansion, leveraging Aleph’s extensive market knowledge and performance solutions to maximise ROI for South African advertisers. This collaboration ensures that Uber Advertising’s innovative solutions are effectively used to meet the unique needs of the local market.
‘Aleph is proud to partner with Uber Advertising to introduce these powerful advertising tools to South African brands. By combining our expertise with Uber’s innovative platform, we are confident that we can help local advertisers achieve exceptional results and create meaningful connections with their audiences,’ said Stephen Newton, Managing Director Sub Saharan Africa at Aleph.
