The inaugural TourismX Social Media Awards will celebrate the digital excellence of tourism brands and travel services that excel in creating meaningful and authentic online connections with their audiences. The recently launched Social Media Marketing Institute (SMMI) announced that these awards are taking place in Johannesburg on 26 September 2025.
TourismX aims to honour the most engaging tourism brands across various categories, showcasing the power of social media in the evolving tourism landscape.
The focus will be on genuine interaction on social media, measuring engagement through likes, shares, comments, and community-building rather than just follower numbers.
‘Social media is transforming the way businesses and brands communicate with their customers, and these awards aim to highlight those leading the charge in creating authentic, impactful digital content,’ said Gerrit Davids, Head of the SMMI.
‘Through the TourismX Social Media Awards, we want to celebrate creativity, innovation, and the power of digital storytelling in the tourism sector.’
Social Media Champion Of The Year Categories:
– Game Lodges.
– Local Tourism Association (LTAs), Destinations.
– District Destinations.
– Tourism Heritage Sites.
– Tourist Attractions.
– National Hotel Chains.
– Airlines x 2 Categories: (South African and other African airlines flying to South Africa).
– Airports.
– Industry Associations.
– City Destinations.
– Provincial Destinations.
– Travel Media Publications (Digital/Online/Print).
– Tourism Promotion Events: B2B and B2C.
– Government Tourism Agencies (National Entities).
Grand Prix Award
– Social Media Brand of the Year.
Tourism entities are encouraged to simply email their public page Facebook profile to tourismx@gerommedia.co.za There is no cost attached to enter the awards.
GEROM MEDIA
www.gerommedia.co.za
