As a means to assist Polo in their effort to do good for the community, Tractor Outdoor has stepped forward to offer free advertising to Polo around the city of Cape Town on its DOOH network where these adverts will be visible at all crucial spots.
While the world is battling through the COVID-19 pandemic and all the uncertainties and difficulties it has brought with it, there is some sense of comfort in knowing that those who can, have come forward to help communities in any way that they are able.
Tractor Outdoor is making sure that the message is delivered successfully to the right people, ensuring that the commuters are aware of these face masks and that they reach the people who need them the most.
The campaign comes after realising the difficulties that essential service workers experience every day, especially those that are still reliant on public transport to get to work. Polo has pledged 250,000 cotton face masks to these selfless individuals. The shortage of face masks has been a major challenge, not only for South Africa but for most countries around the world. Not having enough face masks puts these essential service workers at a greater risk of contracting the virus.
To try and assist with this shortage, Polo has put together a task team in their shirt factory in Atlantis to manufacture these cotton face masks for commuters. Made from cotton fabric, these masks are washable and reusable. While these face masks are not medical masks, they still offer an important protective barrier for commuters.
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