Tractor Outdoor has strengthened its dominance in the Western Cape with the addition of two new digital sites in the Cape Town CBD – Bree Street and Lower Long Street. Located within two of the most sought-after areas in the CBD, both sites deliver exceptional visibility to premium, high-engagement audiences.
‘With the addition of these two new sites, we’ve been able to effectively cement our ownership of the Cape Town City hub,’ said Steve Duck, Chief Revenue Officer – Media at Tractor Outdoor. ‘These locations form the heartbeat of Cape Town’s business, lifestyle and entertainment districts, allowing advertisers to activate campaigns that truly own the city.’
Bree Street was recently ranked by TimeOut International among the ’30 Coolest Streets in the World’, the road is surrounded by boutique cafés, design studios, and upscale, independent restaurants and wine bars, making it a magnet for urban professionals and trend-setters and delivering more than 250,000 monthly impressions.
Lower Long Street links directly to the CTICC and major business hotels, serving as a conduit for the city’s professional crowd and global visitors with around 81,000 monthly impressions.
Duck said that securing these premium CBD locations required long-term partnerships and strict compliance with the city’s signage and heritage regulations.
‘Cape Town’s by-laws make large format outdoor inventory incredibly limited, and through proactive site negotiations and trusted relationships, we’ve been able to secure rare and sought-after positions that deliver incredible brand visibility and audience calibre.’
From an advertiser’s perspective, Bree and Lower Long complete Tractor’s Cape Town Central network, connecting with nearby landmark sites across Gardens, Upper Loop, and Sea Point to create a 360-degree presence across the city’s most influential precincts.
‘These sites allow advertisers to reach audiences as they move between work, lifestyle and leisure environments throughout the day. The combination of premium urban settings, consistent digital presentation and high dwell-time zones ensures that our clients’ messaging lands with both impact and frequency,’ said Duck.
Duck added that the new additions form part of Tractor’s broader strategy to consolidate and measure its Cape Town central network through technology-enabled accountability and verified audience delivery, as part of the media owner’s ongoing investment in more dynamic and measurable OOH solutions.
‘Our goal is to give brands the ability to dominate the cityscape while ensuring every campaign is data-driven, measurable and environmentally responsible. Cape Town is the heart of our network, and with these new sites, we’re giving advertisers even more ways to stand out, connect with audiences and make a real impact in ultra-desirable locations,’ he concluded.
TRACTOR OUTDOOR
www.tractoroutdoor.com
