Tractor Media Holdings (TMH) has rebranded to the Glynt Group. More than a name change, the rebrand marks a strategic shift, positioning the group as a unified, future-facing media and innovation hub designed to shape the next era of brand engagement.
TMH was established in 2023 through a partnership with investment firm Hlayisani Capital, bringing together high-growth ventures like Tractor Outdoor, Polygon, Billboard Management Technologies (BMT), Mischief Media and Innovocean.
Conceived to scale and streamline this growing portfolio, TMH served as the holding structure for a collection of businesses already reshaping South Africa’s media landscape. But as the business evolved beyond its media roots, the need for a cohesive identity became clear.
‘This rebrand marks the natural evolution of our business,’ said Simon Wall, Group CEO at Glynt. ‘We’re no longer just a collective of successful media companies – we’re a connected ecosystem built on innovation, intelligence and creativity. Glynt gives us the identity and cohesion to reflect that.’
The name Glynt – a play on ‘glint’, meaning a flash of insight or clarity – was chosen to reflect the company’s role as a sharp, bright spark in a fragmented media landscape. As the group deepens its focus on data, tech and innovation, the rebrand signals a broader mission: to partner with brands seeking more meaningful, measurable engagement, said Wall.
The shift from TMH to Glynt also reflects the group’s internal transformation – from a collection of standalone companies into a synchronised ecosystem. While Tractor Outdoor remains a key pillar, the Glynt brand now extends across all operations, offering clients a seamless experience underpinned by a single mission, vision and set of values.
‘With Glynt, we have a name and identity that integrate our group across disciplines, said Wall. ‘It’s more than a new look – it’s a mindset shift.’
This ethos is captured in Glynt’s new positioning: ‘From many to one’. Whether clients engage through outdoor campaigns, programmatic buying or tech-led strategy, the experience is unified and anchored in quality, creativity and intelligence.
Glynt’s strategy is centred on the integration of marketing, intelligence and influence – a proposition built for scale, speed and agility. The brand’s visual identity reinforces this: crisp logomarks, a bold contemporary palette, and a confident, human tone of voice.
Designing the Glynt brand system was about more than aesthetics – it was about creating clarity. From internal documents and pitch decks to its redesigned website and social channels, the brand expresses momentum and transformation. The creative identity also helps Glynt stand apart in a cluttered media landscape.
‘This rebrand is about unlocking new potential, Wall concluded. ‘With Glynt, we’ve created a brand that better reflects who we are, what we do, and where we’re headed. We’re now in a strong position to drive growth and impact across our portfolio – supported by a group identity that brings our values to life.’
GLYNT GROUP
https://glyntgroup.co.za/
