YouTube announced a list of the top-performing advertisements on the platform in South Africa for 2020, with Sensodyne’s Take Control with Sensodyne Sensitivity and Gum taking the top spot.
The 11-second Sensodyne advert features images and captions that animate from frame to frame, highlighting the benefits of using the product as well as the pain-points the product addresses.
Vodacom’s Together #StayConnected advert (which depicts ordinary South Africans separated by the pandemic, yet connected by Vodacom) was produced by a team working remotely and based on just one director’s treatment presented via video conference. The scenes were all shot by the creative team’s industry-friends, in their own homes with their family members as the cast. This back-story reflects not only the creative concept but also the reality that we currently face as South Africans.
Telkom’s Monate Summer is a vibrant 10-second advert celebrating Telkom Mobile’s 10th year anniversary with R100 million rand in prizes for customers who sign up for contracts or pre-paid SIM cards.
Ad ranking is determined by an algorithm that factors in organic and paid views, watch time and audience retention over the period between January 1st 2020 to December 1st 2020.
Top-performing adverts on YouTube ZA
- Sensodyne – Take Control with Sensodyne Sensitivity & Gum
- Vodacom – Together #StayConnected
- Telkom – Monate Summer
- Hippo.co.za – Could it get worse in an elevator? Yes!
- KFC – Tune into Family Time with our All in One Plus!
- Buscopan – Undo the knot. Embrace your life
- Samsung – Galaxy Z Fold 2. The next one unfolds
- Essentiale Extreme – Essentiale® Extreme | Stress
- Redbull – Red Bull Table
- Nissan – Break free with Nissan X-Trail
YouTube has more than 2.4billion users worldwide — almost one-third of all people on the internet — and every day people watch hundreds of millions of hours on YouTube and generate billions of views. More than 70% of YouTube watch time comes from mobile devices.