TikTok For Business’s new self-serve advertising platform now gives businesses of all sizes the resources and flexibility to engage new audiences.
The solutions also give marketers across the country the tools to tap into the creativity of the TikTok community, reach new audiences and optimise their marketing campaigns with an easy-to-use platform.
TikTok aims to give marketers innovative tools with which to create authentic, creative content unique to the app. The launch of new advertising solutions for SMEs in South Africa makes it seamless, easy, and efficient for all brands to now meaningfully connect with the TikTok community.
Scott Thwaites, Head of Turkey, Africa and Gaming, Global Business Solutions, TikTok – METAP said, ‘Small businesses are an essential part of our community, which is why we’re continuously looking for new ways businesses can engage with audiences and grow. Through the new self-serve offering, small businesses can now experience the magic of TikTok in an easy and independent way.’
The TikTok For Business Ads Manager empowers businesses of all sizes to reach their ideal customers on TikTok through a simple interface. With new creative tools and performance features designed with small businesses in mind, it’s now easier than ever to start activating at scale on the platform.
Product highlights include:
Creative tools: TikTok has a suite of creative tools that enable every marketer to embrace the creativity and authenticity of the TikTok community. Everyone has the opportunity to tell their story, and TikTok’s creative tools help brands represent the most authentic version of their brand.
Flexible budgets: TikTok Ads Manager was designed for fast setup for every level of expertise. Flexible budgets allow businesses to adjust their spending at any time.
Performance targeting: Intelligent targeting can help businesses to get discovered by new engaged audiences.
Business accounts: TikTok business accounts provide additional tools customised to businesses’ needs for performance analysis and engagement with audiences.
