TikTok for Business is partnering with The Loeries to celebrate digital creativity by joining the 2023 edition of The Loeries as the official digital category partner.
The partnership aims to celebrate the best in digital creativity, from across Africa and the Middle East, as the Loeries celebrates 45 years of recognising, rewarding, fostering and celebrating creative excellence.
The partnership will also encompass additional initiatives such as a search for the most innovative content creators from across the region and a masterclass at Loeries Creative Week which will expand on how brands can use the power of the platform to reach consumers across the region.
‘The TikTok community is a never-ending source of inspiration and creativity, and the participatory nature of the platform has created an entirely new way for brands to engage with creators and connect with diverse audiences,’ said Greg Bailie, Sales Lead, Global Business Solutions, TikTok – Sub Saharan Africa.
TikTok’s mission to inspire creativity is strongly aligned to The Loeries mission to grow creative excellence in the Africa and Middle East region.
‘The Loeries’ purpose of rewarding creativity goes hand in hand with our mission to inspire creativity and bring joy. We’re looking forward to seeing the creative community come together to celebrate talent from across the region at this year’s edition,’ said Baille.
The digital category has been expanded to include a number of exciting new sub-categories, including:
– Web browser–based experiences.
– Digital Applications and Interactive Tools.
– Co-Creation and User Generated Content.
– Use of Influencers.
– Use of AI.
– Use of Metaverse, AR and VR.
– Games and Gamification.
‘The Loeries celebrates creative excellence and our mission is to grow the innovative use of creativity in the region. TikTok’s sponsorship of the Digital category not only perfectly aligns to our mission but this partnership will ensure that we can provide the industry with valuable insights into where digital creativity is headed and how they can utilise this knowledge to create impactful work,’ said Loeries CEO, Preetesh Sewraj.
TikTok is the leading destination for short-form mobile video and has over a billion users globally and first partnered with The Loeries in 2021. The partnership now enters its third year. This year promises that the strength of the partnership will bring an even greater wealth of information to brands and agencies that participate in Loeries Creative Week. Modern Marketing is a proud partner of the Loeries.
THE LOERIES
www.loeries.com
