Think Creative Africa has been on a winning trajectory in the past year, which has seen them partnering with VMLYR to win the Vodacom account, and more recently winning the Inspired Education Group account (Reddam House and Reddford House schools). The agency also welcomes Zetu Damane and Thibedi Meso as Chief Strategy Officer and Executive Creative Director, respectively.
Damane has joined the team as Chief Strategy Officer, bringing with her over 15 years of strategic communication experience. She is a multiple award-winning Strategist and was voted one of SA’s Young Guns by the Financial Mail in 2006. Her experience spans a range of sectors including FMCG, Financial, Automobile, QSR, Medical and Travel. Damane has worked at some of South Africa’s top agencies and has collected a number of APEX awards for effectiveness. Her insight driven work typically lands on Kantar’s best liked ads list.
Co-founder and Chief Executive Officer of Think Creative Africa, Mukondi Kgomo, said, ‘Damane is a perfect fit for our team. She is a data-driven individual who thrives on human-inspired insights. She is fearless and bold, fighting for depth over superficiality and it is this ability that allows her work to profoundly connect with audiences and shine. She is a sharp creative mind on the crest of the changes we are witnessing in the industry.’
Damane said of her new position, ‘My role as Chief Strategy Officer provides a platform for creating exciting work that not only resonates but also shapes change. I love data and people, and it is at the intersection of these factors where brilliance happens. I have joined a solutions driven agency that celebrates bold.’
With an impressive background in graphic design and having worked over a decade as a copywriter, Meso has built an impressive portfolio. Brands such as Standard Bank, Nissan, Mazda, Discovery Life, M-Net, Metropolitan, OLX and Sowetan have benefitted from his advertising acumen.
With awards won both locally and internationally, his proudest moment is still the time his grandmother bragged to her friends about a TV commercial he produced for Discovery Life, ‘Ela ya makgoa a go bina ko lenyalong’, which reflects his passion for creating insightful work that resonates with the local market.
Meso said, ‘I want to make work that inspires. I want to create discourse that spurs the new generation to pursue their place in the world. I want to execute work that opens the space to understand who we are, where we come from and to choose where we are going. The Think Creative Africa team is strongly local and understands the nuances in the marketplace. The team is passionate and connected to the youth and mass-market, which are exciting and evolving audiences.’
Nkgabiseng Motau, Co-Founder and Chief Creative Officer said, ‘We are always looking to solve business problems creatively and we welcome the talents and insights Damane and Meso bring to our already strong team. There are no limits to innovation, social change, advertising and design and our values and work ethic hinge on that. Damane and Meso align with our exploratory ideology and align with us personally as change-makers.’
THINK CREATIVE AFRICA
www.thinkcreativeafrica.co.za