The One Club for Creativity today announced the entries from 51 countries and regions that have been selected as finalists for The One Show 2026. All finalists will win Gold, Silver, or Bronze Pencils or Merits, to be announced during Creative Week 2026 on May 14, and celebrated at The One Show 2026 awards ceremony on May 15 at Cipriani Wall Street in New York.
Ogilvy South Africa Cape Town boasts 15 finalists, including 13 for its work on ‘Vaseline Verified’ for Vaseline.
Accenture Song South Africa Cape Town has 13 finalists, all for ‘The Philipstown WireCar Grand Prix’ on behalf of The Philipstown WireCar Foundation. Giant Films Cape Town has seven finalists, including five also for its work on ‘The Philipstown WireCar Grand Prix’.
Agencies with six One Show 2026 finalists: Joe Public Sandton, including two for Breast Cancer UK ‘Street Nipples’; and Promise Johannesburg, all for AfriSam ‘Unwanted Sites’.
Two finalists each went to TBWA\ Hunt Lascaris Johannesburg.
Agencies with one finalist each: Edelman Johannesburg, M+C Saatchi Abel Johannesburg, The Odd Number Johannesburg, and VML South Africa Johannesburg.
South Africa has 48 finalists. Globally, Rethink Toronto has the most finalists in the world with 47. Uncommon Creative Studio London has 34 finalists, followed by Apple Cupertino, FCB Chicago and VML New York with 26 each, Courage Inc. Toronto with 23, Area 23 with 21, and LePub Mexico with 20.
This year’s esteemed One Show global jury selected a total of 1,345 finalists from 51 countries and regions.
Creative Week 2026
Now in its 17th year, Creative Week is a premier annual gathering for the advertising and design industries to come together and celebrate the creative excellence showcased in The One Club’s leading global awards shows: The One Show, ADC 105th Annual Awards, and Young Ones Student Awards.
This year’s One Show ceremony on May 15 includes announcement of special awards such as Best of Show and Best of Discipline, the inaugural One Show Members Choice Award, as voted from among this year’s top winners by The One Club membership, and 2026 Creative Hall of Fame inductees.
Other Creative Week 2026 programming includes The One Club AI Creative Challenge, exclusive Executive Creative Summit 2026, Client Pitch Competition, in person and virtual Portfolio Reviews, Type Directors Club TDC Lettering Walk, and informative daily Morning Buzz panels.
THE ONE CLUB
https://www.oneclub.org
