The One Show 2021 finalists will be awarded a Gold, Silver, Bronze Pencil or Merit at this year’s show, to be announced on June 10 during the online Creative Week 2021. Nine agencies in South Africa have 19 entries selected by The One Club for Creativity’s global juries of top creative leaders as finalists for The One Show 2021.
TBWA\Hunt Lascaris Johannesburg leads the way with seven finalists, including two each with Produce Sound Johannesburg for ‘Marital Bliss’ on behalf of City Lodge Hotel Group and ‘Carmageddon’ for Datsun South Africa.
The agency also picked up finalists each for Datsun South Africa ‘Shhhhh’ with Gentleman Films, Samantha Nell and Sting; ‘Make Time’ for 1000 Women Trust with Fort, PHD and Magna; and ‘But make it Mzansi’ for Spotify with Fresh Helga Johannesburg.
Promise with Thinking Cap Productions and Informed Decisions has three One Show 2021 finalists, all for ‘Cold Tracker’ on behalf of AB InBev.
Distell – Savanna Cider with Grey Advertising, WPP Team Liquid and Produce Sound has two finalists, both for Distell/Savanna Cider ‘#DecoloniseAutocorrect’. Joe Public United with StudiJoe, also has two, both for ‘No Longer Popping’ on behalf of Chicken Licken.
With one finalist each are Duke Advertising Cape Town ‘The Movement Alphabet’ for Motley Crew; FCB Joburg ‘Reverse Camera Radio Campaign’ for Toyota Corolla; King James Group with The Workroom and Lucidstate, ‘Dreaming of One Day’ for Wesgro; Massif ‘Weird’ for Shelflife/Stussy/Nike and The Odd Number Johannesburg ‘Kasi Sensei’ for BBC Studios.
Globally, Droga5 New York leads the way with 44 finalist entries. Other leading finalist agencies are FCB Chicago with 35, DDB Chicago with 30 and AMVBBDO London and TBWA\Media Arts Lab Los Angeles with 29 each.
Woojer in Herzliya, Israel with Area 23 New York and Claire’s Place Foundation Redondo Beach have The One Show 2021 entry with the most finalists selections: 27 for Woojer ‘Sick Beats’. FCB New York has 26 finalists for ‘Michelob ULTRA Courtside’ for Michelob ULTRA with Microsoft and the NBA.
In the lead up to the awards ceremony during Creative Week, The One Club will announce all Best of Discipline winners for The One Show 2021 on June 1. Members of creative teams responsible for a select group of top winners will discuss the work with jury members in live streaming sessions on June 10.
The complete list of finalists for The One Show 2021 can be downloaded here.
THE ONE SHOW
https://www.oneshow.org/
