The Odd Number Announces 62 Finalist Spots In 2020 Pendoring Awards


The Odd Number has taken the lead in the Pendoring Awards 2020 finalist list with 62 finalist spots. The agency is no stranger to the awards, as it was ranked number two with 136 points for its exceptional performance in 2019.

The Odd Number has been nominated under the print communication, film, and radio categories for their creative and conversational work for clients such as Assupol, Mass Discounter, Population Services International and Salvation Army.

‘With our team’s vast experience, we are able to continue rising to the occasion and produce global level creative and story-telling work without losing our core value, which is to produce truly African creative and strategic work. The fact that we are the leading finalists this year further demonstrates our impact within the industry and our growth as an agency,’ said Sibusiso Sitole, chief creative officer and co-founder of The Odd Number.

The Pendoring advertising awards are a truly unique initiative that celebrates the 10 indigenous languages in South Africa. The awards have been around for 25 years, originally created in 1995 to promote and stimulate the use of Afrikaans in advertising. Pendoring has gone through several changes to celebrate South Africa’s indigenous languages. The move to include and reward the best indigenous language advertising without any separation has been lauded as groundbreaking and as the most meaningful platform for the acknowledgement of local creative work by creatives and marketers across the board.

‘Our agency has continued to grow and evolve over the years, and so have the people that we work with. We appreciate our clients who have trusted us with their brands over the years and we are excited about the nominations and the recognition of the work that we do,’ concluded Sitole.