This relaunch represents a natural progression in aligning media buying resources enabling greater operational efficiency, stronger media owner partnerships, and increased commercial leverage for clients. Importantly, there will be no disruption to existing client relationships, campaigns, or service teams, with continuity remaining a central priority.
Arisha Saroop, Managing Director of Park Media Buying, will continue to lead the function, ensuring stability and maintaining the high standards clients and partners associate with the business.
‘This signifies an evolution of our buying capability and creates a stronger, more integrated foundation for future growth,’said Saroop. ‘Our focus remains firmly on delivering value for our clients while building a scalable, future-fit media buying operation within Park Advertising.’
Chris Botha, Group Managing Director of Park Advertising, added:
‘Integrating The MediaShop Durban’s buying capability into Park Advertising strengthens our overall media offering and positions the group to deliver greater value, efficiency, and strategic advantage to our clients in an increasingly complex media environment.’
THE MEDIASHOP
www.mediashop.co.za
