The recent repositioning and launch of Tech Hive reflects The Hive Group’s commitment to delivering precise, impactful solutions that help drive organisational success.
‘We deliver creative solutions inspired by data and use insights from numerous sources. Tech Hive excites us because we now have our own data shop accessible 24/7, allowing us to deliver creative solutions quicker, map out consumer journeys and ultimately produce high-quality products faster,’ said Fiso Tshivhandekano, Managing Director of Idea Hive.
The Hive Group’s precision methodology, anchored in debunking cultural stereotypes, is at the core of the company’s approach. For example, a prevalent stereotype is that consumers need incentives to engage with brands often leading to ineffective competitions. Tech Hive’s data-driven insights reveal a different reality. Consumers are drawn to brands that resonate with their thoughts and values.
‘Our Martech stack allows us to group individuals with similar thoughts and develop personalised solutions. Businesses set up loyalty programmes and collect consumer data but often do not know how to use it to grow their business and derive income through loyalty. Tech Hive helps businesses overcome this challenge by transforming data into actionable insights, enabling closer customer connections and tailored services.’
The launch of Tech Hive has enabled The Hive Group to improve its precision marketing capabilities. The company can now use in-house AI tools to identify real business challenges and devise creative solutions based on data-driven insights rather than gut feelings. This approach ensures that its strategies are relevant, impactful and aligned with business goals.
‘Our precision marketing has now reached the next level,’ said Tshivhandekano. ‘We are fully tech-enabled, using our AI tool to figure out real business challenges for creative solutions. This insights-driven approach removes the guesswork and focuses on finding the real challenges to solve for greater business success.’
The Hive Group’s precision marketing methodology has already shown remarkable results with existing clients. By leveraging CRM data, the agency has driven strong loyalty strategies, shifted client businesses, and significantly boosted revenue. For example, The Hive Group managed to increase a client’s CRM contribution from 0% to 13% of overall revenue, underscoring the power of data in achieving business KPIs.
The repositioning and launch of Tech Hive have empowered The Hive Group to execute client work with a precision previously impossible to achieve. By leveraging data, debunking cultural stereotypes, and using advanced AI tools, The Hive Group delivers creative solutions that drive significant business success.
‘At The Hive Group, we are excited about the future and committed to helping our clients thrive in an increasingly complex marketing landscape,’ said Tshivhandekano.
THE HIVE GROUP
https://ideahive.co.za/
