The Forrester Wave™: Full-Service Media Agencies Q1 2019 report recognised Vizeum for modernising the role of media, stating that Vizeum is a ‘good fit for brands pursuing business transformation or needing highly strategic media management services’ compared with other evaluated agencies. It liked how Vizeum ’embraces the convergence of data, commerce and media; it’s global vibe/world view; and its ambition to reframe media in that context’.
The Forrester Wave report evaluated nine media agencies and assessed them across 26 criteria grouped into three categories; current offering, strategy and market presence. And Vizeum was recognised among the most significant media agencies in the report. Vizeum is Dentsu Aegis Network’s youngest media agency. Launched 16 years ago as a new breed of network, it was created for a new era of media and communication.
Thomas Le Thierry, Global President, Vizeum commented, ‘Forrester Research is one of the most prestigious firms in the industry and we are proud to have been named a Strong Performer in this Wave™ report. In the face of global societal and demographic shifts, with the global population projected to rise by more than 1 billion by 2030, the pace of technological change is the slowest it will ever be. Brands need to keep their pulse on emerging technology trends to avoid disappointing customers and falling behind competitors. In this dynamic environment, media remains a central lever for brands in driving business growth.’