An Effie Award is more than a prestigious accolade — it’s a powerful recognition of commitment, craft, and collaboration that delivers real business results. Last-minute entries are open until 28 May 2025. Modern Marketing is a proud media partner.
Effie South Africa invites agencies, clients, media partners, and start-ups to showcase their strategic and creative marketing prowess. The programme, part of the global Effie community, stands as a testament to the local industry’s commitment to delivering effective campaigns. Effie is a global forum that exists to lead, inspire, and champion both the practice and practitioners of marketing effectiveness.
Campaigns that ran from 1 February 2024 to 31 January 2025 are eligible to enter, with the submission of cases via the entry portal taking place from 3 April to 28 May 2025. Entrants will need to demonstrate the impact of their marketing initiatives, providing evidence of how their campaigns delivered measurable business results. Acceptance of entries via the Effie Awards South Africa online entry portal will close strictly at midnight on Wednesday, 28 May 2025.
To be considered for an Effie, cases must state clear objectives and offer proof of having met or exceeded them. Judging procedures are based on objective evidence of performance against goals. Winning or becoming a finalist in the Effie Awards South Africa 2025 is a mark of distinction, recognising marketing effectiveness and the ability to create work that truly delivers. Winners and finalists also earn points towards the globally recognised Effie Index, reinforcing the impact of South African campaigns on the international stage and highlighting the country’s position as a force in marketing effectiveness.
EFFIE AWARDS SOUTH AFRICA
www.effieawards.co.za
