Telkom’s visual refresh signals a renewed commitment to agility, clarity, and inclusivity in a fast-evolving digital world. It signals a shift from rigid hierarchies to more fluid, empowered ways of working; from broadcasting messages to engaging in real conversations; from being a utility to becoming a brand that sparks imagination and inspires action.
‘This is more than a cosmetic change,’ said Gugu Mthembu, Chief Marketing officer at Telkom. ‘Our new identity is a symbol of the internal transformation already underway at Telkom. It’s about bringing more colour, humanity and vibrancy into everything we do while staying rooted in our purpose to make the future possible for all.’
The unveiling is underpinned by a strong internal movement designed to anchor the change within Telkom’s culture, acting as a transformation catalyst, bringing the brand’s renewed energy to life in everyday interactions and touchpoints.
‘We are creating space for new ideas, new voices, and new ways of thinking,’ added Mthembu. ‘This identity reflects our belief that we can be both bold and grounded, digital, and deeply human. We want South Africans to feel seen, heard, and included every time they interact with Telkom.’
The new visual language, which is vibrant, expressive, and unmistakably confident will be rolled out across all brand and customer touchpoints, marking a pivotal moment in Telkom’s evolution as a purpose-led business.
TELKOM
https://www.telkom.co.za/
