Technology is playing an increasingly important role in modern event management. Shakes Mkhonza, Founder of Amusema, gives insight into how innovations are streamlining processes, enhancing security and improving the overall guest experience.
Imagine this: you’re excited to attend a big event. The line-up looks incredible, but as soon as you arrive, you’re faced with endless lines, unclear directions and delays that eat away at your energy. Meanwhile, behind the scenes, organisers are juggling multiple elements, from schedules to security, struggling to keep the event on track. By the time the keynote speaker takes the stage, you’re already exhausted and wondering if watching online would’ve been better. Sound familiar?
Frustrations like these are becoming relics of the past as technology transforms how events are planned, managed and experienced. Platforms can simplify event logistics and making the attendee experience seamless and enjoyable. Here’s how technology is solving the common pain points of event management.
Streamlining Processes: Simplifying The Journey From Check-In To Conclusion
New digital tools are making it easier to check in, find your way around, and keep track of what’s happening. For example, some events now use automated check-ins or QR codes to get people through the doors faster. This can cut down waiting times by up to 60%. That’s huge! It means less time standing around and more time doing what you came for.
These digital tools are also great for keeping everyone in the loop. If something changes – like a talk moving to a different room or a last-minute schedule update – organisers can let everyone know right away. No more running around looking for a paper schedule or missing out because you didn’t hear about a change. It’s all right there on your phone, making the whole event run smoother and helping you get the most out of your time there.
Elevating Security: Protecting Personal And Payment Data
As more people sign up for events online, pay digitally, and share personal info, keeping data safe has become a big deal for both event organisers and attendees. A recent study showed that about half of the people going to events worry about how their information is handled. To address this, newer event platforms are upping their game. They’re adding stronger security features, such as better-protected payment systems, safer ways to store data in the cloud and stricter controls on who can access sensitive details. These changes aim to make everyone feel more at ease about sharing their information when joining events.
Beyond reassuring attendees, heightened security also helps event organisers maintain compliance with data protection regulations like the POPI Act, providing a layer of trust and peace of mind. As cybersecurity threats evolve, secure event technology remains a critical aspect of any digital event management strategy.
Enhancing The Guest Experience: Personalisation And Engagement In Real-Time
Technology is making events more personal and exciting than ever before. Organisers can now use digital tools to learn what attendees like and don’t like in real-time. They can see which sessions people go to, what content they enjoy, and what feedback they give. With this information, organisers can quickly adjust things to make sure everyone’s having a great time.
A study by HubSpot found that when events are more interactive and tailored to what people want, attendees are 35% happier. That’s a big difference.
These events aren’t just about sitting and listening anymore. Now, you can ask questions live, vote in instant polls and get suggestions for sessions you might like. This turns attendees from passive listeners into active participants, making the whole experience more engaging and memorable.
And it’s not just about making one event better. Organisers can use what they learn to keep improving future events too. They can look at the data and figure out what worked well and what didn’t, making each event better than the last.
Looking Ahead: A Future Of Smarter, More Connected Events
Event management is changing fast, and new tech is leading the way. AI, augmented reality, and advanced analytics are set to revolutionise how we plan and run events. Imagine managing crowds in real-time or predicting what attendees want before they even know it. These tools are making events smarter, safer and more exciting than ever.
For organisers, it’s time to jump on board. Using these new technologies can save time, make guests happier, and put your events ahead of the curve. As tech gets better, events are becoming more than just gatherings. They’re turning into smart, interactive experiences that people won’t forget.
The future is clear: use tech to streamline your work, keep data safe, and make each person feel special. That’s how you’ll meet the high standards of today’s attendees.
AMUSEMA
https://amusema.com
